Convincing yourself that it’s time to take a leap of faith with starting your movement or business is something we all face.

20 years ago, working in Manhattan, I’d daydream about one day owning a sweet little farmhouse full of animals. Here I am, in Santa Barbara wine country, with a horse, sheep, two barn cats, a dog and 3 goats… and – if HigherU reaches certain goals by December, 2020 – I’ve promised Amanda two alpacas.

My farm wouldn’t be mine if I’d listened to the naysayers when launching Ideal Bite, my online green media business.

They said that our idea was too small and that green wasn’t going to be big.

These were smart people. Some were potential investors.

My co-founding partner and I had to decide – would we listen to them and put our “silly idea” to rest or take the leap?

Yeah, we worked too much, risked more personal money than we should have, and became pros at #quarantinelife pre ‘rona.

But we were in the zone – because we LOVED our mission of taking green mainstream.

Take a Leap of Faith – The Breakthrough

Then one day, VANITY FAIR called. We thought it was a prank call. They asked us to be in a 2-page photoshoot for their premiere green issue.

Amazing how those potential investors and advisors suddenly changed their tune. And then – because of all of that work we did to fortify our brand and our product while waiting for funding – we were ready to step on the gas with marketing.

So with the solid brand, product, marketing, and now PR… we got launched higher than our wildest dreams.

I’ve heard lots of people say that we got lucky. And I agree.
I also believe that luck is what happens when preparation meets opportunity.

If you’re wrestling with a similar decision about a passion to make the world better through offering your own unique gift, and being prepared for when the moment of opportunity strikes, well…. as Tracy Chapman croons, “If not now, then when?”



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Market Your Movement Program™

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Ready to turn your
passion into a real business?

Come, hatch with us.



Ready to turn your
passion into a real business?

Come, hatch with us.