Why we hate social media (but love email)

Key takeaways:

  1. Email converts. Social media does not. 

  2. Your email list is an asset that you own. You don’t own your social media, they can change the algorithm or shut you down any time.

  3. Emails are read one at a time — you get dedicated attention. Social media posts get buried in an endless scroll of noise. 

  4. As head of marketing for various orgs, Jen has spent a lot of money on social media in the past and she would like all of it back.

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