Why we hate social media (but love email)
- Email converts. Social media does not.
- Your email list is an asset that you own. You don’t own your social media, they can change the algorithm or shut you down any time.
- Emails are read one at a time — you get dedicated attention. Social media posts get buried in an endless scroll of noise.
- As head of marketing for various orgs, Jen has spent a lot of money on social media in the past and she would like all of it back.