Does your Voice Match Your Mission?

Does your Voice Match Your Mission

People who admire nature can relate, that in some ways, we always want to be part of it. And of course, you realize how everything is connected and is but natural, that you want to sustain its beauty and protect it in all possible ways.

That’s where Jen’s heart for protecting the environment is rooted. 

Growing up in the suburbs, she had a first-hand experience of how it was to sleep out in the barn with the bats, ride horses, always be surrounded by animals, play in the river, and do all the fun stuff in nature. And even up today, she has an abundance of animals on her small farm!

Nature is where Jen’s heart is; thus, she specifically started a movement around the social mission of sustainability, and that was the beginning of the love story between her and her advocacy.

The climate is changing and our world is in serious danger. Does that awareness stop it from happening? No, it needs to be acted on. 

To help provide actionable ideas to the environmental movement, Jen founded a “Light Green” movement that went off to become a huge success.

Nowadays, we see a lot of various movements that focus on environmental issues. Still, most of us find it confusing which movement to support if we do not full-heartedly agree with 100% of their beliefs.

There’s Veganism on the extreme side that condones all forms of usage of animals as commodities, vs. the carnivores that could give two shakes of a lamb’s tail if their meat was from a factory farm. There are Tree Huggers on another side, and there are those who make fun of the Tree Huggers.  

With so much opposing idealism going on, we know that there are people in the middle that want to do the right thing without doing the extremes. 

The LIGHT GREEN movement provided realistic solutions to attract more people by being less scary than other extreme movements. 

What we can ALL do now is support the people that are brave enough to go out there and to speak the truth, if it resonates with your beliefs. 

Here is the tricky part: not everyone has the fire to start a movement, let alone stand all through the process. Here are some of the crucial things to consider before starting a movement:

Be Brave.

Many of us have these dire movements and visions that we want to be a part of facilitating and leading. Still, unless you have a powerful voice and can articulate your thoughts well, have the bravery, the words, the clarity, and the precision, the movement will not take flight.

Have authenticity and passion 

Uncover your authentic voice. Do not lead with what you think the world wants to hear. Lead with what you want to say and with what you BELIEVE in. This will attract the right people. There could be so many copycats of your movement who just want fame, but they could not replicate your authenticity, and they couldn’t replicate your passion. Authenticity and passion can never be bought. Period!

Be ready to have enemies

 It will never always be rainbows and butterflies. When you go out there and make bold statements, you will most likely make enemies, and that’s part of it. That’s what it to stand for something. You may lose some supporters at some point, but the right people will stay. Continue to hold your truth unapologetically.

Build your character  

Train yourself to become less permeable to external criticism. This is hard to do because, typically, we’re all pretty sensitive about our core beliefs. But once you start finding your voice, you have to remember that there is that echo chamber of naysayers and trolls who are ready to knock you down. You need to develop thick skin.

Be very specific with the packaging you’re putting out into the world

You can have the best, most authentic vision and mission, ready to express yourself, but if you’re not expressing in a way that is going to be completely distinct, it’s going to get lost. If you are not good at words, hire someone who can translate your thoughts into words without changing the meaning. It has to be translatable, easily digestible so that when someone reads your words, they immediately get it.

Putting yourself out there exposes you to all kinds of criticisms, judgments, and naysayers. However, you always need to stay grounded and remember why you’re fighting for what you believe in. Always go back to your WHY. 

Don’t worry about how it’s going to be perceived by the world. Speak your truth, and you can’t speak your truth if you try to please all the people all the time. Your message has to cut through and stand out. It has to be so distinct that it reflects YOU and can’t be replicated elsewhere. Remember, your voice should always match your mission.

Are you an Entrepreneur with a mission-driven business? Then HigherU’s Market Your Movement program will transform you into a confident and powerful marketer for change in just 16 weeks. You can check it out here.

Ready to turn your
passion into a real business?

Come, hatch with us.



Ready to turn your
passion into a real business?

Come, hatch with us.