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We Believe...
The old way of thinking isn’t going to solve our problems or dramatically improve living conditions for all creatures (two- and four-leggeds) on Earth.
Entrepreneurs hold the power to create a new type of economy and ditch “business as usual.”
Uniting around our shared pains and passions not only fuels movements, but also creates more meaningful businesses, nonprofits, and marketing.
People of all sizes, colors, backgrounds, financial statuses and Enneagram types are stunningly beautiful for showing up as their authentic selves.
The Team
Amanda Steinberg
Co-founder
Amanda’s founded multiple businesses in finance, media, and politics. In 1999, she launched her first digital agency serving progressive non-profits and mission-based businesses. In 2009, she founded DailyWorth, a startup focused on women’s financial prosperity. As CEO of DailyWorth, she raised $9M in venture capital and grew its audience and email list to 1.2M email subscribers. DailyWorth was acquired by Her Money Media in 2017
Jen Boulden
Co-founder
Following a decade running marketing for NYC Internet startups, Boulden received a “green MBA” on full scholarship from George Washington University. Upon graduating with honors, she co-founded IdealBite in 2005, a daily email dedicated to “light-green living.” The digital media venture grew rapidly by leveraging private equity capital, good business & branding sense, email list building techniques and a deep passion for building a movement. Within 3 years, Ideal Bite was acquired by The Walt Disney Company for $20M.
Our Story
In 2009, Jen Boulden sold her company IdealBite to Disney just as Amanda Steinberg was launching DailyWorth, a digital media platform that followed a similar business model. Amanda cold-called Jen to ask her to be her mentor and give her a blueprint for similar success. Despite Jen’s best attempts at ignoring Amanda, soon enough Jen became Amanda’s business coach and equity-holding advisor.
Jen and Amanda now share 20-years experience building businesses, digital platforms, email lists, and progressive movements that have touched millions. Jen’s mastery in branding, marketing and PR combined with Amanda’s financial and tech-savvy make them a passionate powerhouse when it comes to email and digital marketing – when they’re not arguing about the right way to “frame a problem.”
Jen enjoys making fun of Amanda’s horrible design choices. Amanda retaliates by burying Jen in technical and financial details. Together, Jen and Amanda run HigherU, an online learning & development company that offers advanced business training and email marketing strategies for social movement builders.